For a while now you’ve probably seen that most dealerships have gotten themselves onto some form of social media. Whether it be Facebook, Twitter, LinkedIn or Instagram each social media platform has it own methods of getting to your dealerships ideal audience.
One of the best reasons for social media is that it is a great way to appeal to your audience and learn from them. The main key to success for your dealership is knowing exactly what your audience likes to see and social media helps you accomplish this. Twitter has a built in analytics feature that allows you to look at your exact audience that your applying to. Here you can see the main interest of your following and what the percent of each gender your audience is. From data like this you can specifically change your motorcycle marketing to your audience.
Another reason to getting onto social media is it not only helps you target your specific dealership audience, it helps you find new customers and expand your audience further than you thought. You can do this easily through hash tagging. Nearly every social media platform has integrated this into their system, enabling users to have a # followed by a word which would then hyperlink that word or phrase into a category that users can specifically search for. In this case we used “#Motorcycle” as the example search which gave us a selection of users using that hashtag on Twitter.
Social media is also a great method for looking at what your competitors are doing. It is so good in fact that you can almost spy on your competitors, allowing you to see what they are doing at their dealership, who they are talking to, how do they engage with their audience etc. From watching what they do, you can then implement their methods into your own motorcycle dealership marketing methods and see if they are effective for you to use.
Your a dealership, you’ve just got your new website, now what? If people can’t see you, what’s the point of a website. This is where social media can play a big part in your dealership website SEO. Getting on even 2 social media platforms can have huge impacts on where you are on a search engine page. Because social media is such an easy method of sharing content, sharing links to your website can spread like wildfire. As these are shared on social media, you are creating more backlinks to your website and Google LOVE backlinks, sending you further up the page to that number 1 spot. Social media can definitely help your motorcycle dealership marketing simply by having social media accounts and providing content for your audience to share which all contributes to your SEO.
There are many other reasons for getting onto social media with your motorcycle dealership but if we went through them all we would be here forever.
For more information about getting onto social media or about obtaining a responsive motorcycle dealership website design please get in touch!
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